Challenges:

By analyzing on the situation of inbound market in Zhouzhuang, we found that lots of travel agencies in Shanghai
will not promote Zhouzhuang first to tourists any more, instead, they are promoting some consumption-orientation destinations
to the tourists. And also, there are many similar destinations, such as Wuzhen and Zhujiajiao ancient town.
So now the tourism industry in Zhouzhuang is facing huge challenges.

Main points of Marketing planning:

1. Tourism destination positioning and branding
Last in the alphabet，First in the water town

2. Define the target market and establish the marketing plan

3.Online marketing plan, including improvement for official website and social media

4.Cooperation relationship developing plan, including OTA, travel agency, tourism organization, tourism bureau etc.

5. Developing new tourism product

6. Market research for international tourism

7. Human resources development and training program tom improve its service